Ronald Gene Pockrandt started Red River Construction Company in 1973. Before Ron became a contractor he served in the United States NAVY and then as a tool-design engineer for North American Aviation (currently Rockwell). He lived in California until he moved to Red River with his wife, Natalia, in 1967. They fell in love with Red River while on vacation and decided it was time to move from the city to the mountains of New Mexico.
Ron's passion for building and seeing the finished product of his hand motivated him to start a construction business, which has become well known in Red River. Sitzmark Sports, Resort Realty, and The Lift House (the original in 1980) are just a few of the commercial buildings Ron built, among countless residential homes within town and Red River's Upper Valley.